I’m thrilled to bring you another inspiring episode! Today, I have the honor of chatting with Danny Ozment, someone who has played a pivotal role in my podcasting journey. If you’ve tuned in before, especially to Episode 51, you’re already familiar with how instrumental Danny has been in helping me find my voice and create the space I needed to be my authentic self.
The Importance of Podcasting
Danny, a podcast consultant for busy professionals and solopreneurs, has a unique approach to podcasting that I find incredibly refreshing. Contrary to popular belief, having a business isn’t a prerequisite for starting a podcast. Whether you have one or not, you can podcast as you, the individual, or you can create a podcast for your business or even for your internal team. We explore this and more in our conversation.
Meet Danny Ozment
Danny is a sought-after speaker, online educator, and consultant to major corporations and thought leaders. He’s worked with Salesforce, LinkedIn, and many others, and his own highly-rated podcast, “Professional Services Growth and Marketing” gives a ton of actionable podcast strategies for growing your business, your community, and your influence. In our chat, we delve into his journey, exploring how he shifted from a career in music and as a conductor, to being a podcast consultant, and how he transferred his skills to an adjacent industry.
The Journey of Change
Growing up, Danny was drawn to music, which led him to pursue formal education in the field. However, life took an unexpected turn when his daughter was born with medical issues. This required flexibility in his work life, prompting him to shift from being on stage to working behind the microphone. Danny’s transition involved moving from recording music groups to helping professionals launch and grow podcasts.
From Plan to Execution
Danny is a planner at heart, making calculated decisions about career transitions, even while planning for the unexpected. He initially focused on editing and producing podcast episodes for others, which leveraged his technical audio engineering skills. With time, his business evolved from a one-man-show to a structured organization with a robust team. He now focuses on growing the business and stepping back from day-to-day operations.
Monetizing Podcasts
For those curious about turning podcasting into a revenue stream, Danny shares that traditional advertisements aren’t the only path. Instead, he emphasizes building relationships and generating trust with your audience, which can convert into customer leads. This is particularly valuable for professionals in service industries.
Enterprise Podcasting
We also discuss the innovative concept of enterprise podcasts. Imagine using a podcast as a tool for internal communication within a company, fostering a culture of transparency and trust among employees. It’s a unique approach to keeping teams informed and engaged, especially beneficial for large organizations.
Starting Your Own Podcast
For those ready to start podcasting, Danny advises beginning with a clear understanding of your business’s mission and audience. By knowing what you stand for and who you want to reach, you can create content that resonates and builds strong relationships with your listeners.
I want to express my heartfelt gratitude to Danny again. His mentorship has been instrumental in my journey to find my voice. I’m profoundly thankful for his influence and hope that his insights can help you as much as they’ve helped me. Danny offers resources for podcasting beginners, and I highly recommend checking them out.
Resources from the Show
- Connect with Danny & his Podcasting Agency: emeraldcitypro.com
- Download Danny’s Free Resource: 25 Steps When Starting a Podcast https://dannyozment.com/roadmap/
- For Fun: Here’s my Guest Spot on Danny’s Podcast
- Other WWSS Episodes Mentioned: Episode 51