How do you determine the pricing for your services?
If you’re like a lot of people, you’ve probably done at least one of the following:
- Googled it
- Asked your friends
- Took your best guess.
But guess what? Those are the exact ways you should NEVER rely on when it comes to setting your prices.
When it comes to figuring out your pricing, the first step begins with clarity aka knowing who you are, what you want, and why you want it.
Because if you are doing whatever it is you think you’re supposed to be doing or just following along with what other people in your industry are doing, you’re doing it all wrong.
Your services should be what lights you up. If only a sliver of a piece of a traditional service lights you up – you can choose to only do that part.
Otherwise, without that clarity, you will never have the prices that feel good, are profitable or even sustainable.
If you’re doing work that you hate, there is no amount of money that will make you want to do it.
So, you’ll always feel like you’re undercharging, because, well, you are. Even if they pay you a million dollars, you’re still going to hate it.
Ultimately, pricing is about you – the intangible you, the inner you, and, in my experience, it’s sometimes even about your inner child. And if someone gives you a hard time about your price, they’re not the right client for you.
Extra Credit
As you go about your day, think about these questions:
- If you could charge anything you wanted for the services that you offer now or want to offer in the future, what would you charge? What would you demand that you get paid?
- What’s stopping you from saying that number now?
Next Steps
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