What problem are you really solving, and for whom? Before you know your BRAND, you need a PROBLEM to solve. When I started my firm in 2010, I filed for my C Corp with the LA SOS. The decision of what to name my firm was simple: Sheila M. Wilkinson, PLC. My name. Professional LawContinue reading “Before You Name or Rebrand Your Business, Ask This One Question”
Tag Archives: Branding
What your Digital Footprint means for your Brand
When was the last time you Googled yourself, your business or even your specific service? If it’s been awhile, or you’ve never done it before, there’s no time like the present to start cleaning up what’s out there about you. Why does it matter? Your brand as a service-based professional is you. And yes, youContinue reading “What your Digital Footprint means for your Brand”