Tag Archives: Mission Vision Values

What problem are you really solving, and for whom? Before you know your BRAND, you need a PROBLEM to solve. When I started my firm in 2010, I filed for my C Corp with the LA SOS. The decision of what to name my firm was simple: Sheila M. Wilkinson, PLC. My name. Professional LawContinue reading “Before You Name or Rebrand Your Business, Ask This One Question”