Why your mission statement REALLY matters

Does your mission statement make people walk away from you? I hope so!

If your mission statement doesn’t scare people off, that means you’re not doing something right. 

Your mission statement is who you are, what you want and why you want it. And I know that can be scary because it’s the part where you fear that if you tell people the truth about yourself and what you will and will not stand for, they’re going to just walk away.

But that’s the whole point!

Your mission statement is your guiding light, your beacon of “Hey, this is who I am and if you don’t like it, suck it. Look the other way. Keep walking. Keep going. This is not for you.”

I know we’ve always been told to keep the peace, don’t rock the boat, be nice to people even when they’re hateful or abusive toward us. We’ve been socialized not to stand up for ourselves and to maintain the status quo. However…

  • You will never find fulfillment in work, life, relationships or yourself… 
  • You will never ever reach the level of achievement, self-esteem and competence that you want… 
  • You will never have the courage to really live your life the way you want to… 

… UNLESS you scare some people off. 

We’re all different, raised differently with different genetic codes, experiences, education, and expectations. You have to do YOU.

So when it comes to navigating your career or business in the way that feels most aligned for you, do the exact opposite of what you think you should do:

When you feel doubt, don’t push through it.

Instead, stop, pause, ask and listen – because that’s your body and soul’s way of telling you you’re on the wrong path.

That’s why it’s so important to be yourself. When you show up in the world as you, the right people, projects and pay will come.

To hear more tips and get the full scoop on how to become more like the REAL you, scroll back up and hit PLAY!

Extra Credit

As you go about your day, ask yourself the following three questions to help you start on your path to developing your mission:

  1. When you’re feeling all the feels, listen for the messages you’re getting and ask yourself, “What am I thinking right now? How does that make me feel?” 
  2. Sort through the ones that matter to you, the ones you want to feel and think, and ask yourself, “Why do these matter to me?” The four types of expectations are going to be very important for this step.
  3. Determine where your values fall in all of the things that you were feeling and thinking. Consider whether the situation at hand is leading to the people, projects and pay that align with your values…the real you that’s whispering, screaming for you to listen.

Next Steps

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